Description
Six standard Lego bricks can be combined in over 915 million ways, which means that six bricks can replace a lot of single purpose products. And since 80% of our carbon footprint is caused by overconsumption, living off of less could help save the planet. So to appeal to a generation of planet savers, we got teens to fight overconsumption by building products instead of buying them.
This student campaign titled 'Six Brick Kit' was published in Canada in July, 2020. It was created for the brand: Lego, by ad school: Miami Ad School. This Integrated medium campaign is related to the Toys industry and contains 1 media asset. It was submitted over 4 years ago by Art. Director: Rachel LeBlanc of Miami Ad School.
Credits
Advertising School: Miami Ad School, Toronto, Canada
