Singles for Singles

Who says Valentine’s Day is just for couples? On the day of love, iconic Canadian pizza chain Pizza Pizza is showing love to a more unexpected group – singles.

While other restaurants are spending February 14th celebrating couples, Pizza Pizza is launching their new ‘Singles for Singles’ program, offering a free single slice of cheese or pepperoni pizza to any guest who identifies as single. To top it off, Pizza Pizza is also going single by changing their name to “Pizza” for one day only.

The program, developed by agency partner Zulu Alpha Kilo, is the first of its kind and speaks to the brand’s platform ‘Everyone Deserves Pizza.’ “We’ve always connected well with families and couples on Valentine’s Day. This year, we thought we would also give a shout out to single people with the gift of a slice,” said Adrian Fuoco, Vice President Marketing.

Supporting this program is a simple video showing a real Pizza Pizza location being renamed to Pizza. “We often say actions speak louder than words. And this program is a fun example of what Everyone Deserves Pizza is all about,” said Brian Murray, Chief Creative Officer at Zulu.

Singles can go in restaurant to claim their free cheese or pepperoni slice on February 14th from 6-9pm at five select locations across the country. They only need to show the Pizza Pizza app on their phone. The program is being supported through PR efforts led by spPR Inc. Relations and with geotargeted digital media planned by Media Experts, and in conjunction with Pizza Pizza’s in-house Marketing team.