Description
Inflation is on the rise globally, and Canada is no exception. Food prices have increased over 9% year to date. Supply chain disruptions, along with higher transportation and input costs, continue to put upward pressure on prices. Pizza Pizza wanted to ensure in a world of uncertainty, Canadians could remain sure of one thing – that hot and fresh pizza would remain accessible – and affordable.
In their first integrated program developed by agency partner Zulu Alpha Kilo, Pizza Pizza has launched the first Fixed-Rate Pizza. The unique campaign offers Canadians the opportunity to lock in an XL four-topping pizza at $16.99 for up to 12 months, with no price increases, guaranteed.
This professional campaign titled 'Fixed-Rate Pizza' was published in Canada in July, 2022. It was created for the brand: Pizza Pizza, by ad agency: Zulu Alpha Kilo. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 2 years ago.
Credits
Client: Pizza Pizza
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Brian Murray
Associate Creative Director/Copywriter: Jonah Flynn
Associate Creative Director/Art Director: Michael Siegers
Art Director: Duncan Porter
Designer: Ana-Marija Vlahovic, Crystal Huang
Account Team: Alyssa Guttman, Erika Dafoe
Planning Team: Heather Segal, Cameron Fleming
Clients: Adrian Fuoco, Amber Winters, Raymond Luk, Adam Williamson, Susanna Rodrigues
Media Agency: Media Experts
Media Team: Nicolle Williams, Matthew Traynor
PR Agency: spPR
PR Team: Sonia Prasher, Nikita Shivdasani
Producer: Tim Lynch, Sarah Dayus
Production House: Zulubot
Motion Editor: Miguel Natividad
Original Music: Noah Mroueh, Zulubot
Mac Artist: Jeannette Downes
