Description
F5 Shanghai creates global brand film for Midea's 'Simply Ideal' brand philosophy.
F5 Shanghai has created a new global brand film for Midea, bringing the brand's new philosophy, "Simply Ideal," to life.
"As the world's No. 1 smart home appliance brand and one of the world's leading home appliance manufacturers, Midea is entering a new chapter in global brand building. At its heart is a simple belief: ideal living shouldn't feel complicated," said Adams Fan, Chief Creative Officer of F5 Shanghai.
"Sophisticated technology, AI and engineering may sit behind that promise, but what consumers should feel is a life that is more comfortable, convenient, effortless and natural," commented Jimyi Xu, Marketing Director of F5 Shanghai.
Midea officially introduced "Simply Ideal" on September 5 at IFA 2026 in Berlin.
This professional campaign titled 'Simply Ideal' was published in China and Multinational Worldwide in September, 2026. It was created for the brand: Midea, by ad agency: F5 Shanghai. This Film medium campaign is related to the House, Garden and Household Products industries and contains 1 media asset. It was submitted about 1 hour ago.
Credits
Client: Midea
Agency: F5 Shanghai
Project Lead: Shane Su
Chief Creative Officer: Adams Fan
Marketing Director: Jimyi Xu
Production Company: F5 Shanghai in-house
Director: Kevork Aslanyan
Art Director: Shanshan Hu
Editor: Seb Hou
