Sad Mona Lisa

Agency: F5


Have you ever seen Mona Lisa without a smile? Do you know where her smile come from? Midea air conditioner revealed the secret behind her smile in their latest commercial aired in Italy and Spain. The new film pays homage to the genius inventor, Leonardo Da Vinci and tells the story of how he created the BreezeleSS+ while being commissioned to paint the beautiful wife of a trader in Florence.

This professional campaign titled 'Sad Mona Lisa' was published in Italy in June, 2020. It was created for the brand: Midea, by ad agency: F5. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 2 years ago.


Advertising Agency: F5, Shanghai, China
Production Company: Section80
Chief Creative Officer: Adams Fan
Project Manager: Pan Gu
Creative Director: Danny Low
Senior Copywriter: Enzo Wu
Film Director: Alessandro De Leo
Cinematographer: Karim Andreotti
Executive Producer: Marco Orlando
Production Manager: Rocco Marcandino
Producer: Caterina Colombo
Asst Producer: Nina Martina Leo


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