Description
Coffee mate is turning flavor discovery into a musical moment with its new Pour It On campaign, created by Leo New York & WPP Productions.
As the leading brand in creamer flavor variety - with more than 30 flavors and formats to mix, match and experiment with, Coffee mate is doubling down to give fans the freedom to customize their own cup however they want with Pour It On, a new TVC campaign that turns flavor discovery into song, dance and self-expression.
At the center is a digital music video, featuring singing Coffee mate bottles performing a custom “Gimme Pour” track, which captivates a household and tantalizes tastebuds with every pour. The creative runs across linear and advanced TV, OOH, and YouTube, with dedicated social-first creative across Meta, TikTok and Pinterest designed to encourage duets, remixes and organic fan participation.
The campaign also activates influencers Cost N Mayor and Josua Williford, known for expressing themselves via song and dance, showcasing that flavor variety helps make every day as original as they are.
“Our creamers don’t just sit quietly on the shelf – they invite, they excite and now they sing in our new Pour It On campaign,” said Sarah Bell-Klauser, Nestlé Vice President of Brand Marketing for the Coffee & Beverage Division. “Our portfolio of over 30 flavors and formats offers endless opportunities to express unique tastes and celebrate everyday creativity, reminding everyone that Coffee mate is here to make every cup uniquely their own, no matter how they choose to pour it.”
This professional campaign titled 'Pour it on' was published in United States in September, 2026. It was created for the brand: Coffee-Mate, by ad agency: Leo New York. This Film and OOH Outdoor media campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted 21 minutes ago.
Credits
Agency: Leo New York
Creative
Chief Creative Officer, Leo Constellation for the Americas and Iberia: Javier Campopiano
SVP, Group Creative Director: Ray Ali
Associate Creative Director, Copywriter: Ben Cascella
Associate Creative Director, Art: John Hagerty
Junior Art Director: Tommy Legg
Strategy
Chief Strategy Officer: Patrick White
EVP, Strategy Director: Julianna Simon
Strategy Director: Taylor Brodie
Senior Strategist: Darian Smith
Account & Project Management
President, Leo New York: Nikki Maizel
EVP, Account Director: Nicole Lobkowicz
VP, Account Director: Denis Mahon
Account Director: Divya Joseph
Senior Project Manager: Michael Greaves
Coffee Mate
VP of Brand Marketing Coffee & Beverage: Sarah Bell-Klauser
VP of Marketing, Coffee mate: Robert Marsh
Senior Manager, Communications: Nadia Chartopoulou
Senior Strategic Creative & DEIB Production Lead: Gilda Zevallos
Senior Associate, Communications: Kelcey Stone
Associate, Brand Marketing: Dan Schmuldt
Marketing Analyst, Communications: Megan Ngu
Head of Social & Influencer Marketing: Breanna Kelley
Manager, Social Media and Influencer Marketing: Gabrielle Todd
Brand Public Relations Manager: Madeline Ruberg
Production Agency: WPP Production
Production Director: Danielle Menna
Executive Producer: Momo Parra
Executive Post-Producer: Lisanne McDonald
Client Managing Director: Joe Smith
Account Director: Dorothée Cocula
Director of Music Production: Kurt Steinke
Global Head of Business Affairs: Stephen Bernstein
Senior Business Affairs Manager: Barbara Silverstein
Social Editor/Animator: Vanessa Di Staulo
Senior Audio Engineer: Collin Blendell
Assistant Editor: Matthew Cornelius
Production: Smuggler
Director: Guy Shelmerdine
Producer: Nick Sutherland-Dodd
Editor: Stitch Edit
Editor: Leo King
Music: Human
Managing Director/Global EP: James Wells
Senior Producer: Joshua Green
Producer: Nicole Riolo
Production: Unit+Sofa
Line Producer: Nikola Mohorita
Color: Company 3
Colorist: Tim Masick
VFX: Parliament
VFX Supervisor: Rodolfo Pereira
Creative Lead: John McIntosh
Creative Lead: Dan Bowhers
Creative Lead: Dan Fine
Production: Krystle Timm, Kate Matos, Kamilla Kulieva
