Digital Wallonia

A Simple Click, A Major Clack!

Agency: Hungry Minds


With the evolution of technology, scammers are spreading on the Internet, with increasingly elaborate schemes. Pretending to be official companies, they try to steal the data and money of the most unwary.

In Belgium, to counter this phenomenon, Digital Wallonia has decided to launch an awareness campaign with Hungry Minds.

The commercial features an ordinary Internet user who unsuspectingly clicks on a notification of the kind we are increasingly receiving. Instead of innocently following his alleged parcel, the unfortunate man sees all his furniture disappear, completely stunned.

To avoid this mishap, we invite the Belgian public to inform themselves before clicking, downloading or sharing their data.

This professional campaign titled 'A Simple Click, A Major Clack!' was published in Belgium in September, 2023. It was created for the brand: Digital Wallonia, by ad agency: Hungry Minds. This Digital and Film media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 6 months ago by Creative Director: Jeremy Paul of Hungry Minds.


Agency: Hungry Minds
Account Manager: Stéphane Henry
Creative Director: Damien Ronday
Creatives: Jérémy Paul, Geoffrey Hanot
Digital Campaign Planner: Vanille Delaite
DTP/Graphic Designer: Yves Compère
Motion Designer: Camille Lafontaine
Production company: Disturb Studio
Director: Julien Fouya

Dietz & Watson
El Observador


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