El Observador

Capa is not Capa

Agency: DDB


This is the story behind Robert Capa, the iconic photojournalist, recognized as one of the most influential personalities in the history of photojournalism. Many know Robert Capa but few know that he never actually existed, he was the pseudonym of a couple of photographers. A man and a woman hidden behind an image and a male name.

This professional campaign titled 'Capa is not Capa' was published in Uruguay in October, 2023. It was created for the brand: El Observador, by ad agency: DDB. This Film medium campaign is related to the Media industry and contains 1 media asset. It was submitted 6 months ago.


Agency: DDB Uruguay
Brand: El Observador
CCO: Facundo Varela
Creative Director: Adrian Piattoni, Juan Mesz, Fernando Zagales
Creative team: Ezequiel Irureta, Nicolas Cortese, Matias Irigoytia, Agustín Machado, Diego Besenzoni
Account Director: Santiago Vallverdú
Producer: Gonzalo Bollotta
Client Representative: Cecilia Camors

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