Description
How does love make you feel? How young do you feel when you fall in love?
Love knows no age. And yet, many believe that at some point, we should stop falling in love, stop starting over, stop dreaming. But life has other plans.
In the so-called silver age—a time often seen as an ending—many people are proving it's actually a new beginning. They rediscover curiosity, the desire to explore new hobbies, new experiences—and yes, new love.
Protergia stands by them, offering programs and benefits that allow them to live freely, with energy, security, and independence.
In our new film, we follow two people in their silver age as they do something many believe is reserved for the young: they start over.
Because there's no moment in life that can't become the beginning of a brand-new story.
This professional campaign titled 'Silver Love' was published in Greece in May, 2025. It was created for the brand: Protergia, by ad agency: The Newtons Laboratory. This Film medium campaign is related to the Industrial industry and contains 1 media asset. It was submitted 6 days ago.
Credits
Client - Protergia
Advertising Agency – The Newtons Laboratory
Creative Directors – Andreas Grigoriadis, Giannis Sorotos, Dimitris Vikelis
Art Director – Danai Vlassopoulou
Production Company – Boo Productions
Director – Argyris Papadimitropoulos
D.o.P. – Giorgos Karvelas
Editor – Panos Daoultzis
Color – Agelos Mantzios, MetaPost
Song - Haroula Alexiou / Gia ena tango
Sound – Bounce
