The Case For Her

Silence is Stigma

School: Academy of Art University


Taboos and stigmas are ingrained in our language. The word taboo even comes from the Polynesian word Tapua which actually means menstrual blood. With this campaign, we use Twitter to start to call out how code words and slang for periods enhance the stigma and to encourage people to just say period.

This student campaign titled 'Silence is Stigma ' was published in United States in February, 2022. It was created for the brand: The Case For Her, by ad school: Academy of Art University. This Digital medium campaign is related to the Other industry and contains 1 media asset. It was submitted 7 months ago by Copywriter: Amanda Wennberg of JOAN Creative .


Academy of Art University

Amanda Wennberg

Art Director:
Johanna Granlund

Zurich Book Fair
MD Mandelboim


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