Ever noticed that when hungry, you tend to project your cravings onto everything? Hungriness can indeed make one extra conscious of food-related signs. Based on this insight, we created an outdoor McDonald’s campaign, where the infamous Golden Arches are formed each time into signs in different surroundings, paving our way to a delicious Big Mac (or two).
This professional campaign titled 'Signs' was published in Greece in January, 2020. It was created for the brand: McDonald's, by ad agency: DDB. This Outdoor medium campaign is related to the Food industry and contains 3 media assets. It was submitted almost 4 years ago by Creative Director: Ioana Archontaki of DDB Athens.
Advertising Agency: DDB Athens, Athens, Greece