Description
It’s a fact: when one’s hungry, they’re not only moody but super-aware of food-related signs, too.
Inspired by the true story of a ravenous creative who projected her craving for McDonald’s onto a rainy sidewalk, we came up with a series of atmospheric OOH posters that creatively integrate the renowned Golden Arches with outdoor elements, making one wonder if it’s time for a juicy Big Mac McMenu.
The signs, chico. They never lie.
This professional campaign titled 'Signs, #elamcdrive' was published in Greece in February, 2021. It was created for the brand: McDonald's, by ad agency: DDB. This Outdoor medium campaign is related to the Food industry and contains 5 media assets. It was submitted over 2 years ago by Creative Director: Ioana Archontaki of DDB Athens.
Credits
Advertising Agency: DDB Athens, Athens, Greece
