Sickle Cell Disease Awareness

Agency: Creative Advertising Thinking

Look beyond the pain before it's too late


Imagine a steadfast flame, mirroring the unwavering pain of sickle cell anemia patients. This flame symbolizes their hidden struggles, often overlooked due to the condition's rarity.
Our concept employs this flame as a metaphor, illuminating the veiled suffering of sickle cell anemia. A compelling call to action urges medical professionals to extinguish suffering through accurate diagnosis, empathy, and effective pain management.
The flame's form mimics sickle cells, linking the symbolic flame to the condition itself, and intensifying its impact.

This professional campaign titled 'Sickle Cell Disease Awareness ' was published in Saudi Arabia in August, 2022. It was created for the brand: Novartis, by ad agency: Creative Advertising Thinking. This Print medium campaign is related to the Health and Pharmaceutical industries and contains 1 media asset. It was submitted 3 months ago by Creative Director : Michael Medhat .


Advertising Agency: Creative Advertising Thinking (CAT)
Creative Director: Michael Medhat
Senior Graphic Designer: Mohey El-din


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