Gas Networks Ireland

Jedward breaks up

Agency: Publicis Dublin


Twin icons Jedward split up over ‘irreconcilable gas safety differences’ in a new campaign by Publicis Dublin for Gas Networks Ireland.

The film shows brothers John and Edward at matching sinks realising they have a broken boiler. John (or is it Edward) suggests calling a handyman to fix it, to Edward’s (or is it John’s) utter dismay. A registered gas installer is the only safe way to complete essential gas appliance maintenance. The argument causes a Jepic rift between the pair told through some classic break-up tropes. The story ends with Edward leaving in the passenger seat of their sidecar.

Their break-up was teased on Tik-Tok by Jedward themselves, much to the dismay (and subsequent relief!) of their fans.

The film was directed by David Kerr through Speers Films.

This professional campaign titled 'Jedward breaks up' was published in Ireland in August, 2023. It was created for the brand: Gas Networks Ireland, by ad agency: Publicis Dublin. This Film medium campaign is related to the Public Utility industry and contains 1 media asset. It was submitted 6 months ago by Doring: Nick of Publicis Dublin.


Client – Gas Networks Ireland:
Owen Wilson – Gas Safety Manager
Jennifer Cashman – Marketing Manager

Ronan Nulty – Executive Creative Director
Edel McCabe – Business Director
Paul O’Loughlin – Senior Copywriter
Craig Fitzpatrick – Copywriter and Content lead
Nick Doring – Senior Art Director
Jeremy Stanley – Senior Account Director
Cassie Treacy – Senior Account Manager
Niamh O’Shaughnessy – Strategist
Rachel Murray – Senior Producer
Cian McIntyre – Technical Lead
James Kelleher – Head of Design
Gavin Kenny – Production Manager
Tim Kavanagh – Finished Artist
Hannah McGlynn – Videographer

Director – David Kerr
Producer – Jonny Speers
PM – Gráinne Tiernan
Coordinator – Treasa O’Friel
Locations – Mick Swan
1st AD – Charlie Endean
DoP – James Mather
Production Designer – Kate Moylan
Costume Stylist – Sinéad Lawlor
Make-up – Barbara Conway
Editor – Rob Hegarty
Post-production – Screen Scene
Sound Mix - Mark @Mutiny

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