Show Up and Grow — Sebrae Entrepreneur Fair 2026

The Entrepreneur Fair is one of the leading events for those who run a business, want to start one, or are looking for new opportunities to grow. For the 2026 edition in Maranhão, the challenge was to create a campaign capable of engaging different audiences — from aspiring entrepreneurs to established business owners — without reducing the event to a simple agenda of talks, booths, and training sessions.

La’ Marka’s creative answer was the concept “Show Up and Grow.”

The idea is based on a simple truth about entrepreneurship: in order to grow, you first need to show up. Show up to the market, to new customers, to partners, to opportunities, to knowledge, and to the solutions that can transform a business.

More than an invitation to attend the fair, “Show Up and Grow” positions the event as a turning point for entrepreneurs in Maranhão. A place where ideas gain visibility, connections become opportunities, and businesses find real paths to evolve.

The campaign presents the Fair as a living ecosystem for growth, bringing together knowledge, innovation, credit, networking, experiences, business opportunities, and inspiration. The concept also allows for simple and direct campaign extensions for different audiences and communication moments: show up to the market, grow through knowledge, show up to new opportunities, grow with Sebrae.

With an accessible, positive, and mobilizing tone, the campaign reinforces Sebrae’s role as a partner for those who drive the local economy and turn initiative into development.

Sebrae Entrepreneur Fair 2026.
Show Up and Grow.