Description
To close the year with impact, Fizz leaned into one of its most iconic symbols: the lightning bolt. A natural metaphor for speed, power and simplicity, it became the backbone of a campaign that made one thing clear: Switching to Fizz is shockingly easy. The campaign focused on three core messages:
- A striking phone offer, with savings of up to 60% on mobile plans for 24 months.
- Reliable coverage at a low price, especially in provinces outside Quebec.
- A rewards program that keeps hitting with more perks.
With bold, repurposed visuals, short-form bilingual videos and targeted digital executions, Fizz delivered a cohesive, high-energy campaign that stayed true to its offbeat, fun-loving brand signature.
This professional campaign titled 'Shocking. In a good way.' was published in Canada in January, 2025. It was created for the brand: Fizz mobile, by ad agency: Qolab. This 360°, Film, and OOH Outdoor media campaign is related to the Electronic Devices industry and contains 5 media assets. It was submitted about 1 month ago by Agency: Qolab Bureau Créatif of Qolab.
Credits
Creative Director: Felix Drouin
Copywriters: François Larouche, Alexander Jones
Art Directors: Jacynthe Bellemare, Éric Valiquette
Director : Jérémie Saindon
Director of Photography : Ménad Kesraoui
Photographer: Simon Duhamel (Consulat)
