Description
Amongst all pollutions, noise pollution is also an undeniable one around the cities. It is increasing regularly due to lack of unconsciousness and impatience.
It is taking heavy toll on physical and mental health everyday. Considering that, Duranta Bicycle took the initiative of raising awareness on this unnoticed concern.
The key objective of the campaign was to pass on impactful social message to aware people on noise pollution. As a bicycle brand, Duranta holds a strong association with noise pollution caused by excessive honking. As a result, Duranta Bicycle took its responsibility to alert people on this concerning issue.
This professional campaign titled 'Shobdo Traash - Honking Effects Drivers' was published in Bangladesh and India in July, 2022. It was created for the brand: Duranta Bicycle, by ad agency: O&Z Solutions. This 360°, Content, and Digital media campaign is related to the Automotive industry and contains 1 media asset. It was submitted 8 months ago by Piyas Das of O&Z Solutions ( a concern of Pran RFL Group ).
Credits
Advertising Agency: O&Z Solutions
Production Company: PR Production, Dhaka, Bangladesh
Strategic Planning: Piyas Das, Soma Dey
Director: Israr Ahmed Adnan
Story: Piyas Das, Sudipta Biswas
Copywriter: Sudipta Biswas, Piyas Das, Soma Dey.
Creative Supervisor: Piyas Das
