Shelter Sunday
Description
On Sunday, November 26th, the PEDIGREE® brand, proudly part of the Mars family of brands, is making a big commitment to help combat pet homelessness throughout the country by reimbursing dog adoption fees nationwide for the day.* In honor of PEDIGREE Foundation and its 15th birthday of giving grants to help dogs find loving homes, when you adopt a dog from a local shelter or rescue organization on 'PEDIGREE Shelter Sunday' the PEDIGREE brand will reimburse you for your adoption fee.* When most of America starts shopping for loved ones, the PEDIGREE brand wants people to consider adopting a loved one too.
This commitment is the latest way the PEDIGREE brand is furthering its mission of helping every dog find a loving home, with the ambition of increasing adoption consideration at a time when shelters across America are in crisis.
In fact, despite a growing awareness of the many benefits pets bring, from companionship to increased well-being, more than six million pets enter U.S. shelters each year.1 Even as interest in pet adoption has risen, the number of stray pets arriving at shelters has increased 26% since 2021.2 Because of this, shelters across America are facing overcrowding and capacity challenges.
Pet parents who adopt a dog on Sunday, November 26, 2023 can submit their adoption receipt from November 28 to December 22, 2023, and the PEDIGREE brand will reimburse your adoption fee.* For official rules visit PEDIGREE.com/ShelterSunday.
This professional campaign titled 'Shelter Sunday' was published in United States in November, 2023. It was created for the brands: Mars Petcare and Pedigree, . This Integrated medium campaign is related to the Pets industry and contains 1 media asset. It was submitted over 1 year ago.
