ADVERTISING

Boerneavisen - The Children's Newspaper

Discover New Worlds Every Week

Agency: Staalby Solo

Discover New Worlds Every Week - The Children's Newspaper

Discover New Worlds Every Week - The Children's Newspaper

Discover New Worlds Every Week - The Children's Newspaper

Discover New Worlds Every Week - The Children's Newspaper

Description

Children's reading abilities are on the decline. Børneavisen, the Danish newspaper for children, is determined to reverse this trend and ignite a love for reading. Their autumn campaign showcases the transformative power of reading for children. The campaign adopts a nostalgic touch with hand-drawn illustrations inspired by classic children's book covers, aiming to evoke fond memories and highlight the immense value of reading for both children and parents. It also serves to establish a clear distinction from the digital realm, which stands as the most formidable rival to the world of printed books and magazines.

This professional campaign titled 'Discover New Worlds Every Week' was published in Denmark in November, 2023. It was created for the brand: Boerneavisen - The Children's Newspaper, by ad agency: Staalby Solo. This Film, OOH Outdoor, and Print media campaign is related to the Media industry and contains 9 media assets. It was submitted 5 months ago by Creative director: Jakob Staalby of Staalby Solo.

Credits

Advertising agency: Staalby Solo
Copywriter: Jakob Staalby
Art director: Ole Rydal
Illustrator: Ole Rydal
Director: Jakob Frölich
Animation: Henrik Vinther
Sound: Niels Poulsen

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