Plastic is a serious threat to marine life. Millions of creatures die in oceans because of plastic pollution. We consume unnecessary plastic unconsciously everyday and this needs to be put to a limit. We are all responsible for this. The idea was to show that the ocean is literally trapped inside plastic leading to the death of it's creatures.
This student campaign titled 'Serial Killer - Mammal, Serial Killer - Shark, Serial Kil...' was published in Germany in October, 2018. It was created for the brand: WWF, by ad school: Miami Ad School. This Print medium campaign is related to the Public Interest, NGO industry and contains 5 media assets. It was submitted about 5 years ago.
Advertising School: Miami Ad School, Berlin, Germany
Creative Director: Niklas Frings-Rupp
Art Director / Copywriter / Illustrator: Abdo Soliman