Brief: In Perú, smoking kills 25 people every day. CEDRO ( Information and Education Center for the Prevention of Drug Abuse) decides to launch an “Aid program for smokers” in its website.
- During four weekends, this action manage to increase by more than 40% the traffic on their website.
- 1 of every 3 smokers decided to put out his cigarette, expressing their desire to quit it.
This professional campaign titled 'See you soon' was published in Peru in February, 2012. It was created for the brand: CEDRO, by ad agency: Cafeína. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 12 years ago.