Brahma Beer. Brewed to refresh.
Description
Asunción - May 2025 - In recent years, Paraguay has had the hottest summers ever recorded. That's why Brahma decided to use something as refreshing as a cold beer to remind people to cool off from the scorching heat.
We mapped the hottest spots in Asunción and branded the shadows that existed in those places, strategically adding its logo to the points that project the shadow. Through a non-traditional OOH format, a hundred billboards with the Brahma logo were installed on top of buildings and bars, so that on the ground and through the sun, the brand name could be seen during the hottest moments of the day.
In addition to the billboards themselves, the campaign also included graphic ads and a social media promotion that rewarded free beer to those who found the shadows in the city and uploaded them to their Instagram stories.
This professional campaign titled 'Branded Shadows' was published in Argentina, Brazil, and Paraguay in May, 2025. It was created for the brands: ABInBev and Brahma, by ad agencies: Grey Argentina and Grey Brazil. This Ambient, OOH Outdoor, and Print media campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted about 1 month ago.
Credits
Client: Cervepar/AB InBev
Brand: Brahma Paraguay
Title: Branded Shadows
Agency: Grey Brasil + Grey Argentina
Grey Global Chief Creative Officer: Gabriel Schmitt
Grey Global Creative Partner: Diego Medvedocky
Grey Global Craft Partner: Costanza Rossi
Global Head of Creative Management: Emma Tonetti
Grey Global Creative Production Partner: Emiliano Alvarenga
Global Creative Reputation: Florencia Kessler
Grey Global Sr. Creative Manager: Catrina Ramos
Grey Global Team PM: Carolina Suarez Niccolo
President & CCO: Manir Fadel
Chief Executive Officer Argentina: Marco Milesi
Executive Creative Director: André Gola, Juan Ure, Gonzalo “Montaña” Fernández, Joaquín Ares, Mariano Favetto
Creative Director: Fernanda Peka, Lucas Saicali, Victor Opazo
Art Director: Dani Keiko, Fernando Curcio, Santiago Argañaras
Copywriter: Caio Torres, Santiago Pelaez
Motion: Ezequiel Ferraro
VP of Business Operations: Priscilla Telles, Julieta Margulis
Account Team: Manuel Quintana, Luciana Patriarca, Matías Amarante
Head of Strategy & Data: Mariana Pagano
Head of Production: Pablo Molina (Buenos Aires), Fabiano Beraldo (São Paulo)
Still Photographer: Ale Burset
Burset EP: Marcela Moracci
Still Photo Assit: Karim Fortunato
Still Photo Post: Diego Speroni
Gaffer: Vichenzo Espinoza
Production Company: Houston
Executive Producer P: Alejandro Houston
Production Manager: Leila Caballero
Art Director: Adriana Overlar
Prop Master: Isirs Albinet Gauci
Stylist: Pierina Escobar
Make Up Artist: Edi Romero
Video: Ángel Cáceres
Client Approval: Bruno Yuli, Cecilia Rojas Álvarez, Chiara Calabró, Franco Chiriani, Milagros de Alzáa
