ADVERTISING

Netflix Amazon's Fire TV

"Secrets"

Agency: Mirimar

Description

Independent, award-winning creative agency MIRIMAR, SixTwentySix, and director Evan Bourque have teamed up to create “Secrets,” a captivating commercial spot that seamlessly blends sharp humor, innovative VFX, and cinematic storytelling. This campaign marks an action-packed creative collaboration between two entertainment powerhouses, Netflix and Amazon Fire TV.

At the heart of the new spot is a witty premise: The new Amazon Fire TV Omni Mini-LED Series isn’t just a TV…Drawing inspiration from the secret-agent intrigue of spy genre films, the spot transforms an unsuspecting suburban dad’s mundane life into an exhilarating espionage adventure. As the masks come off—literally and figuratively—the ad delivers both laughs and awe, underscoring the “smart” in smart technology.

This professional campaign titled '"Secrets"' was published in United States in January, 2025. It was created for the brands: Amazon's Fire TV and Netflix, by ad agency: Mirimar. This Digital and Film media campaign is related to the Electronics, Technology and TV and Streaming Promos industries and contains 1 media asset. It was submitted about 1 month ago.

Credits

Advertising Agency: MIRIMAR, Los Angeles, USA
Production Company: SixTwentySix, Los Angeles, USA
Director: Evan Bourque/SixTwentySix

Head of FTV Campaigns: Sandhya Ballal/Amazon Fire TV
Brand & IM: Jennifer Cavrikas/Amazon Fire TV
Head of Brand & IM: Jamia Bigalow/Amazon Fire TV
Sr Program Manager: Erin-Mari Kelsey/Amazon Fire TV

Creative Lead: Rhys Hillman/Netflix
Partner Marketing Lead: Sandra Ciconte/Netflix
Strategy Lead: Alex Tennis/Netflix
Creative Producer Lead: Nick Feder/Netflix
Creative Producer: Michelle Shapiro/Netflix

Co-Founder and Chief Creative Officer: John McKelvey/Mirimar US
Co-Founder and Managing Director: Luke McKelvey/Mirimar US
Managing Director: Stephanie Thiel/Mirimar US
Account Supervisor: Christopher Ley/Mirimar US
Partner, Executive Creative Director: Nick Morrissey/Mirimar US
Creative Director, Art: Christopher Wong/Mirimar US
Creative Director, Copy: Kris Mead/Mirimar US
Executive Producer: Bill Berg/Mirimar US
Sr. Producer: Michael Schoepfer/Mirimar US
Business Affairs: Librado Sanchez/Mirimar US

Partner / Managing Director: Jake Krask/SixTwentySix
Partner / Executive Producer: Austin Barbera/SixTwentySix
EP / Head of Production: Jonny Edwards/SixTwentySix
SX Prod. Manager: Amber Bolden/SixTwentySix
Post Producer: Joaquin Villalobos/SixTwentySix
Line Producer: Brian Bell/SixTwentySix

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