Description
At the centre of the campaign is a 3D-printed model created from descriptions shared by people with lived experience of gambling harm, transforming their experiences into a physical representation designed to help spark more open and empathetic conversations.
Developed for GambleAware Week, which runs from 19 – 25 October and aims to increase awareness, the campaign seeks to challenge stigma around gambling harm by highlighting its often-invisible effects and shifting perceptions away from personal blame towards an understanding that gambling harm is a broader public health issue.
This professional campaign titled 'This is Gambling Harm' was published in Australia in October, 2026. It was created for the brand: NSW Government, by ad agency: Think HQ. This Film, Integrated, and Print media campaign is related to the Gambling, Health, and Public Interest industries and contains 2 media assets. It was submitted 29 minutes ago by Creative Director : Wellison D'Assuncao of Think HQ.
Credits
Agency: Think HQ
Director, Sydney: Sarah Wood
Creative Director: Wellison D’Assuncao
Creative Strategist: Kate Shelton
Copywriter: Zoe Mamo
Art Director: Josella Bray
Graphic Designer: Phoebe Lim
Graphic Designer: Tina Tran
Junior Designer: Ruby Gosbell
Client Director: Trish Remigio
Head of Production & Creative Services: Caitlin Clarke
Design Studio Manager: Steve Rando
Motion Design Lead: Steve Hacklin
Digital Project Manager: Brogan Palmer
Sr. Integrated Producer: Callum Yeo
Integrated Producer: Jamie Pond
Director of Photography: Nic Song
Editor: Tim Egan
Audio Producer: Adam Dixon-Galea
Research and Insights Director: Debbie Shirley
Insights Manager: Layla Zain
Client: Gamble Aware, NSW Office of Responsible Gambling
Director, Office of Responsible Gambling: Alison Parkinson
Manager Strategy & Development, Office of Responsible Gambling: Tanisha Hutchinson
Awareness Campaign Manager, Office of Responsible Gambling: Larissa Chick
