Description
Working in conjunction with the Ocean Spray team, we developed the “Drink Different” campaign, built on the insight that Cranberry isn’t the obvious choice, but it’s a 'different' one. The drink’s harvesting, flavour, look, health benefits, and devotees are all a little different to the norm, and that’s something we celebrate in this ongoing Digital and OOH campaign.
This professional campaign titled 'Drink Different' was published in Australia and New Zealand in January, 2024. It was created for the brand: Ocean Spray, by ad agency: The Reactor. This Digital, Integrated, and OOH Outdoor media campaign is related to the Drinks (Non Alcoholic) industry and contains 11 media assets. It was submitted 9 months ago.
Credits
Executive Creative Director: Nick Brown
Creative Director: Nick Brown
Senior Art Director: Angelica Rowe
Art Director: Luke Rigby
Copywriter: Chris Taylor
Copywriter: Clare Taylor
Production company: Guilty
Retoucher: Richard Dion Wilson
Photographer: Christopher Tovo
Strategy Director: Angus Smallwood
Client: Elissa Booth
Media: Media Words
Media Planner/Buyer: Elise Hedley Dale
