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Plastic Bag Free World

Second, Minute, Year

Agency: One Black Bear


A campaign highlighting the effects on the environment of the plastic bag as part of campaigning for Plastic Bag Free World and ‘Plastic bag free day.' To counter the well known ‘Bag for life’ initiative, we created ‘Bag for death.' With so many marine deaths attributed to plastic bags, the aim was to stigmatize single use bags by labelling them in an overly-dramatic way.

This NSFW professional campaign titled 'Second, Minute, Year' was published in United Kingdom in July, 2018. It was created for the brand: Plastic Bag Free World, by ad agency: One Black Bear. This Print medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted almost 6 years ago.


Advertising Agency: One Black Bear, Birmingham, UK
Creative Directors: Richard Elwell , Jon Harrison
Art Direction: Jason Vinny Vinciguerra, Jon Harrison
Copywriting: Jason Vinny Vinciguerra, Richard Elwell
Photographer: stock


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