In Parque Arauco we decided to create awareness about one of the most common problems that Malls face it, the unnecessary use of plastic straws. With the objective of encouraging better behaviors to make a more responsible and sustainable world.
That’s way, we decided to motivate our visitors to stop using straws in our food courts, through a series of advertisements that by the direct allusion of the damage caused by plastic in different species habitat, show them that their most innocent actions can turn into terrible crimes.
This professional campaign titled 'Seagull, Turtle' was published in Colombia in September, 2018. It was created for the brand: Parque Arauco, by ad agency: Sistole. This Print medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted over 4 years ago.
Advertising Agency: Sístole, Bogotá, Colombia
Creative Director: Juan Pablo Campos
Art Directors: Andrés Cáceres, Cristian Bautista
Copywriter: Nicolás Prieto
Additional Credits: Golden Image