Description
Sleeping for less than 5 hours is equivalent to a blood alcohol concentration of 0.05%. In other words, you could be driving while “under the influence” if you haven’t had enough rest. That is why, on International Road Safety Day, KIA urged all drivers to drive responsibly.
This professional campaign titled ' If you’re tired, don't drive.' was published in Peru in June, 2026. It was created for the brand: KIA, by ad agency: Valor Socios de Marcas. This OOH Outdoor and Print media campaign is related to the Automotive and Personal Transportation and Health industries and contains 3 media assets. It was submitted 3 days ago by Senior Creative / Art Director: Piero Roncall of VALOR.
Credits
Managing Director: Eduardo Poppe
Head of Planning & Partner: Rodrigo Revoredo
Chief Creative Officer & Partner: Juan Pablo Peschiera
Creative Directors: Tony Cruz / Eduardo ‘Poke’ Meza
Senior Art Director: Piero Roncall
Creative: Piero Roncall
Account Directors: Romi Flores / Claudia Diaz
Account Executive: Miguel Sarmiento
Production Director: Paola Pastrana
Photographer: Daniel Bengoa
Digital Retouching: Piero Roncall
