Description
Screen Sun, a campaign by Avène Costa Rica, is built on an everyday insight hiding in plain sight: blue light doesn’t only come from the sun, but also from the screens we use every day.
By turning a familiar digital behavior, adjusting screen brightness, into a visual trigger, the campaign makes the invisible visible, reminding people of the cumulative impact of daily exposure and reframing skin protection as a habit that matters both on and off screen.
This professional campaign titled 'Screen Sun ' was published in Costa Rica in April, 2026. It was created for the brand: Avéne, by ad agency: jotabequ&thejuju. This Print medium campaign is related to the Beauty industry and contains 2 media assets. It was submitted 2 days ago.
Credits
Advertising Agency: jotabequ&thejuju
President & Partner: Andres Briceño
CCO: Andres Briceño, Duncan Campbell
Creative Director: Carlos Castillo, Miguel Ucañan
Copywriter: Johan Rubio
Art Director: Manuel Vidarte Barba
Creative Team: Daniel Chavez, Víctor Orosco
Account Director: Gloriana Román
