Brand Narrative Launch Clip
Key visuals
Additional Key visuals
Description
The brand narrative targets people who have postponed major purchases despite doing everything they can on their own. Inbank positions these individuals as the heroes of its communication, encouraging them not to delay their plans.
The core idea shifts from thinking purely about money to thinking about timing—aligning financial decisions with real-life moments like paydays, seasons, and personal milestones. Rather than pushing spending, Inbank aims to support smart decisions at the right time, becoming present earlier in the planning phase and throughout the entire customer journey.
This professional campaign titled 'Smart Choice. Today.' was published in Estonia, Latvia, and Lithuania in March, 2026. It was created for the brand: Inbank, by ad agencies: A Cube Agency and KAGU_the_agency. This Film, OOH Outdoor, and Static Images media campaign is related to the Finance industry and contains 3 media assets. It was submitted about 5 hours ago by Co-founder & Head of Brand and Creative Strategy: Gunnar Hunt of KAGU_the_agency.
Credits
Client: Inbank
Head of Brand: Helena Saar
Aadvertising agency: KAGU_the_agency
Creative Director: Gunnar Hunt
Producer: Katriin Hunt
Art Director: Emily Aalde
Illustrator: Ingmar Järve
Production: A Cube Agency
Režissöör - Janar Aronija
Produtsent - Aleksandr Tokarev & Nikita Hmelnitski
AD - Aleksandr Tokarev
Fotograaf - Aleksandr Tokarev
DOP - Gunnar Laal
1AC - Ingvar Heamägi
Valgusmeister - Hendrik Saks
Valusmeistri assistent - Venno Kornak
Kunst - Elizabet Lisitsin
Kunsti assistent - Raul
Stilist - Sonya Christina Tomson
MUA - Kristiine Kaljurand
Lokatsioon - Tuuliki Oberschneider
PA - Erik Tšelenko
Cast:
Tagne Võip
Salmis Võip
Tommi Asmer
Vasily Pavlov
Silver Tõnisson
Laura Gorenski
