While Sex toy ads have historically been relegated to classifieds and other lower profile publications, The Garden is bringing them front and centre—alongside one of Canada’s busiest highways. A new billboard for WOW Tech Group’s sex toy brand ‘Womanizer’, with the provocative headline, “Scream your own name” has been standing tall along one of Toronto’s busiest highways, the QEW at the 427, for a record-breaking three weeks. Longer than any billboard of its kind in North America.
This professional campaign titled 'Scream Your Own Name' was published in Canada in March, 2019. It was created for the brand: Womanizer, by ad agency: The Garden. This Outdoor medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: The Garden, Toronto, Canada
Creative Director: Shane Ogilvie
Strategy Director: Shari Walczak
Art Director: Rob Dean
Copywriter: Rebecca Gillis
Project Cultivator: Sam Sabatini
Director of Visual Media: Jamie Morren