Description
Every year during Holi, one of India’s most popular festivals celebrated across the country with colours, a lot of road accidents are reported due to drunk driving. However, quite a few of them also happen due to water balloons being thrown on moving vehicles, which blinds the driver. This year, Exide, India’s largest automotive battery brand raises awareness about such mishaps, and asks us to play Holi responsibly.
This professional campaign titled 'Killer Colours: Motorcycle Splash, SUV Splash, Hatchback Splash' was published in India in March, 2019. It was created for the brand: Exide, by ad agency: JWT. This Print medium campaign is related to the Automotive and Electronics, Technology industries and contains 3 media assets. It was submitted over 5 years ago.
Credits
Advertising Agency: Wunderman Thompson, Kolkata, India
Chief Creative Officer: Senthil Kumar
Executive Creative Director / VP: Arjun Mukherjee
Senior Creative Director: Diptanshu Roy
Art Director: Sourish Mitra
Copywriters: Arjun Mukherjee, Anurag Acharya
Illustrator: Sourish Mitra
