ADVERTISING

Livraria Cultura

School of Rock, Penny Dreadful, Guardians of the Galaxy, ...

Agency: Agência UM

Description

In 2017, Livraria Cultura created a series of ads using the Netflix recommendation feature. The idea was to offer book suggestions related to titles found in the platform catalog.
In 2018, we created a continuation of the campaign showing that Livraria Cultura is much more than books: it also has the largest collection of games, board games, LPs, CDs and comics.
A simple change in the campaign that will present a great differential of the network to the public.

This professional campaign titled 'School of Rock, Penny Dreadful, Guardians of the Galaxy, ...' was published in Brazil in April, 2018. It was created for the brand: Livraria Cultura, by ad agency: Agência UM. This Print medium campaign is related to the Retail Services industry and contains 5 media assets. It was submitted over 4 years ago.

Credits

Advertising Agency: Agência Um, Recife, Brazil
Creative Director: Lenilson Lima
Associate Creative Director / Art Director: Eduardo Fialho
Copywriter: Diego Koury

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