Embark on countless stories, Reading without next stops, ...
Livraria Cultura, in association with Rio de Janeiro's city hall, developed a new concept of wagons, calm and exclusive for you, who wants to board into great stories. Learn more at: www.vagaodacultura.com.br
Campaign to encourage reading. We created a special subway wagon so people could read in it.
This student campaign titled 'Embark on countless stories, Reading without next stops, ...' was published in Brazil in June, 2017. It was created for the brand: Livraria Cultura, by ad school: PUCPR. This Print medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted almost 6 years ago.
Advertising School: PUCPR, Curitiba, Brazil
Creative Director / Art Director / Illustrator: Mateus Palermo
Art Director / Illustrator: Felipe Santos
Copywriter: Katryne Albino
Additional Credits: Eduarda Guth, Fernanda Bogoni, Helena Batisteti, Rodrigo Engelbert