Livraria Cultura Mães da Sé

Missing Characters

Agency: Agência UM


To give visibility to the problem of missing children in Brazil, Livraria Cultura created Missing Characters, a social campaign in partnership with Mães da Sé NGO where famous protagonists of children's books also disappeared from their covers.
The new books were displayed on the shelves for 30 days as if they were normal products of the bookstore. But when costumers opened the books, were impacted by photos of missing children and the campaign message.

This professional campaign titled 'Missing Characters' was published in Brazil in April, 2019. It was created for the brands: Livraria Cultura and Mães da Sé, by ad agency: Agência UM. This Integrated medium campaign is related to the Public Interest, NGO, Recreation, Leisure, and Retail Services industries and contains 1 media asset. It was submitted over 4 years ago by Art Director: Eduardo Fialho of Agência Um.


Advertising Agency: Agência Um, Recife, Brazil
CEO: Luiz Augusto Filho
VP: Ludmila Canto, Lenilson Lima
Operations: Ludmila Canto
Creative Director: Lenilson Lima
Creative group coordinator: Eduardo Fialho, Gustavo Vercosa
Copywriter: Diego Koury, Carolina Menucci
Art Director: Eduardo Fialho, Ricardo Barros
Webdesigner: Alisson Carvalho
Creative Consultant: Daniel Da Hora
Account Manager: Ludmila Marques
Account Coordinator: Fernando Santana, Waneska Silva
Account: Larissa Souza
Planning: Cida Araújo
Media Coordinator: Leonardo Aguiar
Media group coordinator: Rebeca Menezes
Media: Cleyton Muniz, Kesia Moura, Jessica Regueira
DTP Manager: Waydna Wanderley
Dtp: Karol Myller, Rafaela Araújo Finalist
Gerente RTVC: Fabiana Araújo
RTVC Manager: Priscila Silva
Editing and Motion Design: Romero Fonte
Final Art: Fabiano Melo, Rosalvo Pereira
Video production: Nahson
Audio Production: Onomatopoeia
Developer: Virtualize
Customer approval: Sergio Herz, Lisandra Kelly
Approval of partner: Ivanise Esperidião

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