Description
There are routes that give many a fright. But where some see fear, at Jeep we saw an opportunity for the year's most terrifying day, Halloween, launching our campaign: “When the road gets scary, the adventure begins”. To prove that terror is not a roadblock, but the start of an adventure.
This professional campaign titled 'Road of Terror' was published in Peru in October, 2025. It was created for the brand: Jeep, by ad agency: Mood. This Print medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted about 1 month ago by Creative Director: Lato La Torre of Mood Peru.
Credits
Client: Divemotor
Brand: Jeep
Agency: Mood | Digital Creative Agency
General Creative Director: Alejandro "Lato" La Torre
General Account Director: Vanessa Ruju
Creative Supervisor: Juan Pedro Sanjinez “Yeipi”
Art Director: César Wakabayashi
Copywriter: Aldair Sanchez Account
Executive: Micaela Bravo