PEUGEOT is launching its full electric commercial vehicle range, with the e-Partner, e-Expert & e-Boxer in January 2022. With this early launch, PEUGEOT becomes one of the first brands to offer a full electric range in the LCV market. To introduce the range PEUGEOT and OPEn have created a lighthearted and refreshing campaign, that reconnects with the SMEs in a relatable and human way.
FOR THE DAY AHEAD celebrates the SMEs and showcases how their vans help them navigate through their work for whatever’s coming ahead - All highlighted and visualised using the relatable logos that many of them have printed on their van.
This professional campaign titled 'FOR THE DAY AHEAD' was published in France in November, 2021. It was created for the brand: Peugeot, by ad agency: Open. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 10 months ago.
Advertising Agency: OPEn