Scarlette's Palette
Description
To mark World Sight Day, Shine Foundation partnered with Indigenous-owned Cheekbone Beauty and creative agency Mint to design Scarlette’s Palette — the world’s first tactile makeup palette for the blind and low-vision community.
Inspired by Scarlette, a blind teen who dreamed of a makeover to express her identity, the palette was co-created with accessibility experts and integrates raised textures, tactile symbols, and an audio guide to make beauty independently accessible.
The campaign, developed by Mint, includes a 60-second cinema film, OOH, digital, and influencer outreach to ignite a broader conversation around accessibility in beauty.
This professional campaign titled 'Scarlette's Palette' was published in Canada in November, 2025. It was created for the brand: Shine Foundation, by ad agency: The Mint Agency. This 360°, Content, and Film media campaign is related to the Household Products, Other, and Public Interest industries and contains 1 media asset. It was submitted 5 days ago.
Credits
CLIENT:
Shine Foundation Canada
CEO: Tiffany Houston
MANAGER, MARKETING & COMMUNICATIONS: Jennifer Stead
MANAGER, PROGRAM: Marissa Izma
PROGRAM COORDINATOR: Claire MacPherson
AGENCY:
PRESIDENT: Samantha Margolis Fogle
SENIOR VICE-PRESIDENT: Brian Flaman
EXECUTIVE CREATIVE DIRECTOR: Patrice Pollack
VICE-PRESIDENT STRATEGY: Patrick Henderson
CREATIVE DIRECTOR: Laura Rothstein
ASSOCIATE CREATIVE DIRECTOR: Nicole Nyholt
ASSOCIATE CREATIVE DIRECTOR: Aidan Johnston
DESIGNER: Keenan Mathura
DESIGNER: Garthikan Gobinathan
HEAD OF PRODUCTION: Ben Sulzenko
SENIOR PRODUCER: Samantha Fichtner
OFFLINE EDITOR: Brett Erina
ACCOUNTS SUPERVISOR: Camille Phillip
PROJECT MANAGER: Manon Tinchant
PRODUCTION DESIGNER: William Ng
PR ASSOCIATE DIRECTOR: Gabrielle Lamy
PR ACCOUNT MANAGER: Brigid Savage
DIRECTOR OF SOCIAL: Neal Chauhan
PRODUCTION:
Partners Film
EXECUTIVE PRODUCER: Gigi Realini
DIRECTOR: Paul Short
DIRECTOR OF PHOTOGRAPHY: Oleksiy Matviyenko
DIRECTOR OF PHOTOGRAPHY: Kejd Kuqo
PRODUCER: Will Bodak
PRODUCTION + MEDIA COORDINATOR: Ben Kelly
AUDIO: Matt Ohanian
PRODUCTION MANAGER: Casey Realini
PRODUCTION ASSISTANT: Kody Bell
PRODUCTION ASSISTANT: Nathan Pikelin
PHOTOGRAPHY:
Roaming Focus
PHOTOGRAPHER: Mike Palmer
EDITORIAL:
The Mint Agency
OFFLINE EDITOR: Brett Erina
COLOUR:
Animal Chain
COLOURIST: Ana Escorse
AUDIO MIX + SFX:
Grayson Music
AUDIO EXECUTIVE PRODUCER: Kelly McCluskey
AUDIO DIRECTOR: Tyson Kuteyi
MUSIC SUPERVISOR: Rich Hamilton
DESCRIBED AUDIO:
Inclusive Media
DIRECTOR + FOUNDER: Rob Harvie
ONLINE:
Insiders Content
EP, COMPOSITOR + ONLINE EDITOR: Mike Hackey
PALETTE PRODUCTION:
MAKEUP: Cheekbone Beauty @cheekbonebeauty
3D PRINTING: OBJEX Unlimited @objexunlimited
PRODUCTION ARTIST: Ryan Askew
PRODUCTION ARTIST: Brenda Snguon
OPERATIONS MANAGER: Junior Caine
ADVISORS:
CNIB – MANAGER DIGITAL & SOCIAL ENTERPRISE MARKETING: Zari Sadeq-Ottati
VISUALLY IMPAIRED TEACHER: Julie Unatin
STYLIST: Mara Lauren Hutchinson
