Description
During Durga Puja, we don’t just worship the divine - we learn from it. Every Mahashtami and Bijaya Dashami, when Bengalis touch their books to the deity’s feet - it becomes a tribute to knowledge, wisdom and learning. For NSHM Knowledge Campus, we have reimagined this tradition through the most fitting symbol - books. We designed five ancient-looking books that represent five deities and the lessons they impart. Devi Durga as the teacher of strength, Devi Saraswati of knowledge, Devi Lakshmi of prosperity and more. The idea is brought together with the campaign line - 'Written in heaven, learnt on earth' - celebrating the divine origin of human learning.
This professional campaign titled 'Durga Puja Campaign' was published in India in September, 2025. It was created for the brand: NSHM Knowledge Campus, by ad agency: Inner Circle Advertising. This Digital medium campaign is related to the Education industry and contains 5 media assets. It was submitted about 1 month ago by Senior Copywriter: Aaranya Roy of Inner Circle Advertising .
Credits
Client: NSHM Knowledge Campus
Agency: Inner Circle Advertising
Creative Director: Tridip Nandi
Art Director: Tridip Nandi
Copywriter: Aaranya Roy
Account Manager: Radhika Pakrashi
