Description
Pepsi dropped a major teaser for its Super Bowl LX spot during the NFL Conference Championships, and the challenger cola brand is laying it all out on the table – literally.
In the teaser, a massive, cola-loving polar bear steps up to the iconic Pepsi Challenge, ready to confront a decades-long debate. Like countless Americans before him, he’s about to take a blind taste test to see which cola he prefers when left with what matters most – taste. No logos. No assumptions. No bias. It’s the same experiment that fueled The Pepsi Challenge in 1975 and the 2025 revival.
The new teaser follows last week’s cryptic clue featuring Pepsi Zero Sugar and a snowy paw print, teasing a “big game. big choice.”
As we build toward game day, Pepsi will continue rolling out clues and content – culminating in the full Super Bowl LX spot, directed by Academy Award–winning filmmaker Taika Waititi.
Follow along on Pepsi’s social channels for more ahead of Super Bowl Sunday.
This professional campaign titled 'SBLX Spot Teaser' was published in United States in January, 2026. It was created for the brand: Pepsi, by ad agency: The PepsiCo Content Studio and BBDO.. This Film and Integrated media campaign is related to the Drinks (Non Alcoholic) and Sports industries and contains 3 media assets. It was submitted about 1 hour ago.
