Say It With Lyrics

Agencies: Machine Prodigious


Katlego’s latest work for Spotify? No words. Just great lyrics.

Spitfire Director Katlego Baaitse is flying like a Falcon rocket right now. Hot on the heels of Comedy Central’s breast cancer awareness PSA, Boobtober, Katlego’s latest work to launch is courtesy of Spotify’s agencies Machine and Prodigious.

And, once again, Katlego takes storytelling to stratospheric levels, with four 20-second ads demonstrating how there’s a song lyric that’s perfect for every occasion. Awesome art direction, impeccable character casting and, as always, superb comedy timing that’s become a trademark of Katlego’s directing, all combine to create memorable, engaging and – most importantly – entertainingly effective advertising.

If that’s music to your ears, contact Spitfire now. And find out how Katlego can help your ideas really take off.

This professional campaign titled 'Say It With Lyrics' was published in Nigeria and South Africa in November, 2023. It was created for the brand: Spotify, by ad agencies: Machine and Prodigious. This campaign is related to the Music industry and contains 4 media assets. It was submitted 5 months ago by Production Assistant: Hloni Ntsooa of Spitfire Films.


Client: Spotify Africa
Head Of Marketing: Sithabile Kachisa
Consumer Marketing Manager: Kevin Seturumane
Nigerian Marketing Manager: Enniye Timiebi
Agency: Machine/ Prodigious
Executive Creative Director: Matthew Barnes
Senior Art Director: Mantwa Toka
Senior Copywriter: Mokgethwa Machaka
Copywriter: Audrey Nyamucherera
Account Director: Sindy Mazibuko
Business Director: Mara Diavastos
Senior Producer: Lerato Monyela
Production Company: Spitfire Films
Director: Katlego Baaitse
Casting Director: Kevin Gray
Executive Producer: Liesl Lategan
Producer: Baleseng Makola
Production Manager: Relebohile Thianye
Cast Coordinator: Hloni Ntsooa
Production Assistant: Dylan Buchatler
Production Intern: Tristan Robson
Production Intern: Thando Msomi
1st Assistant Director: Christine v. Loggerenberg
DOP: Jonathan Kyriakou
Focus Puller: Tyrone Poipoa
Loader: Khaya Skeef
DIT/VT: Ryan Sheppard
VT Assistant: Xhantilomzi Matyana
BTS Photographer: Jonotao Morais
Key Gaffer: Henry Blignaut
Best Boy Lights: Lesiba Mashao
Spark: Leonard Modise
Key Grip: Bafana Langa
BB Grips: Raymond Lebenya
Art Director: Mica Mckechnie
Props Assistant: Savannah Caster
Props Standby: Nkululeko Penya
Driver: John Majake
Art Casual: Simphiwe Shaku
Art Casual: Jeffrey Sokhulu
Wardrobe Stylist: Neo Serati
Wardrobe Assistant: Nthabiseng Molebeledi
Makeup Stylist: Tshego Ramorwesi
Makeup Assistant: Lihle Mdletshe
Medic & Safety Officer: Neo Maponya
Unit Manager: Simphiwe Banda
Unit Assistant: Musa Matyhona

Post Production: Aces Up
Post Producer: Ed van Blerk
Offline Editor: Matthew Stonier
Colourist: Michele Wilson
Audio Mix: Sonovision
Post Production Online: Aces Up & Ludus
Big Star Student: Onyinye Ndubuisi
Big Star Teacher: Oluwakayode Oluwafemi Erinoso
Skhathi Sokubuya: Mpilo Moyo
Skhathi Sokubuya: Sphamandla Sidunda
All Eyes On Me: Tymon Mkhize
All Eyes On Me: Arome Salifu
Jiggy Jiggy: Vitus Dunu
Jiggy Jiggy: Eandolph Odinaka
Jiggy Jiggy: Obakeng Kgwedi
Jiggy Jiggy: Nofisat Temileyi Lameed


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