The new Pitsos washing machine offers a 10kg capacity, helping you save time and energy with every wash.
Description
The creative concept connects a product's functionality with a larger, environmental purpose. The Pitsos washing machine's large capacity is visually linked to a stunning natural landscape, emphasizing its ability to save water and energy on a grand scale. The juxtaposition of technology and nature highlights that by making a smart choice for your home, you are also making a direct contribution to a more sustainable world.
This professional campaign titled 'Saving resources on a larger scale.' was published in Greece in October, 2025. It was created for the brand: BSH Home Appliances, by ad agency: The Newtons Laboratory. This Print medium campaign is related to the Electronic Devices and Electronics, Technology industries and contains 1 media asset. It was submitted 1 day ago by Associate Creative Director: Michael Demelis of The Newtons Laboratory.
Credits
Client: BSH Home Appliances
Advertising Agency: The Newtons Laboratory, Athens
Creative Director: Ioannis Koutalas
Associate Creative Director (Art): Michael Demelis
Copywriter: Iosif Miliarakis
