Description
We reimagined the universally recognised ‘save’ icon from social media and gave it new meaning, save nature. The creative featured the iconic symbol recreated with an image of lush green treetops against a backdrop of cracked, barren land. This stark contrast served as a visual metaphor for what the future of our planet could look like if we fail to act. The message was simple yet powerful: save not just posts, but the planet.
This professional campaign titled 'Save the icon' was published in India in December, 2025. It was created for the brand: Grava Business Park, by ad agency: bepositive 24. This Digital and Print media campaign is related to the Real Estate industry and contains 1 media asset. It was submitted 4 months ago by S: Sruthi of be positive 24 Innovation Design.
Credits
Advertising Agency: be positive 24 Innovation Design
Art Director: Bhuvanesh
Copywriter: Abhishek D Shah
