ADVERTISING

Grava Business Park

Success comes naturally

Agency: bepositive 24

The modern workplace had a problem. It had stopped being a place people actually wanted to be. Sterile, uninspiring, and disconnected from nature, traditional business parks were failing the people inside them. Grava was built as the answer with its own “Mountain, Valley and Jewel”. A 34-acre wellness-oriented business park beside Himayat Sagar in Hyderabad, with its own valley, trails, forest, and mountains; as much a community as a workplace, as much a destination as an address, designed for tech, telecom, banking, and pharma corporations seeking large, inspired workspaces. To tell this story, the brand film went where no business park film had gone before. Shot in the breathtaking landscapes of Pahalgam and Bataab Valley in Kashmir, the film placed actual office setups in the midst of raw, untouched nature. Professionals holding meetings on cliffsides, ideas flowing freely in dense forests, coffee breaks beside mountain streams. The cinematography was aspirational and sweeping, the direction theatrical and precise, blurring the line between workplace and wilderness with stunning credibility. For My Home Constructions, the company behind landmark projects like SKYVIEW, Grava Business Park represents their most ambitious vision yet of what a workspace can and should be.

Description

The modern workplace had a problem. It had stopped being a place people actually wanted to be. Sterile, uninspiring, and disconnected from nature, traditional business parks were failing the people inside them.

Grava Business Park was built as the answer with its own “Mountain, Valley and Jewel”. A 34-acre wellness-oriented business park beside Himayat Sagar in Hyderabad, with its own valley, trails, forest, and mountains; as much a community as a workplace, as much a destination as an address, designed for tech, telecom, banking, and pharma corporations seeking large, inspired workspaces.

To tell this story, the brand film went where no business park film had gone before. Shot in the breathtaking landscapes of Pahalgam and Betaab Valley in Kashmir, the film placed actual office setups in the midst of raw, untouched nature. Professionals holding meetings on cliffsides, ideas flowing freely in dense forests, coffee breaks beside mountain streams. The cinematography was aspirational and sweeping, the direction theatrical and precise, blurring the line between workplace and wilderness with stunning credibility.

For My Home Constructions, the company behind landmark projects like SKYVIEW, Grava Business Park represents their most ambitious vision yet of what a workspace can and should be.

This professional campaign titled 'Success comes naturally ' was published in India in April, 2025. It was created for the brand: Grava Business Park, by ad agency: bepositive 24. This Digital and Film media campaign is related to the Real Estate industry and contains 1 media asset. It was submitted 26 days ago by Shah: Yogita of be positive 24 Innovation Design.

Credits

Director: Abhishek D Shah
DOP: Nirav Shah
Art: Pradeep
Art Director: Gokulraj
Copywriter: Abhishek D Shah

ADVERTISING

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