Description
A hand-illustrated necklace composed entirely of women, learning, leading, and growing. Each figure formed part of the ornate design, symbolising collective brilliance. The message: “Where women study, the world shines.”
By blending art and advocacy, the campaign redefined jewellery as more than adornment, it became a metaphor for empowerment and purpose.
This professional campaign titled 'She's a diamond. Education makes her sparkle.' was published in India and United States in December, 2025. It was created for the brand: Vummidi Bangaru Jewellers, by ad agency: bepositive 24. This Design and Static Images media campaign is related to the Beauty, Jewelry, and Retail Services industries and contains 1 media asset. It was submitted 5 months ago by Shah: Yogita of be positive 24 Innovation Design.
Credits
Advertising Agency: be positive 24 Innovation Design
Art Director: Ritvikkh Roy
Copywriter: Nina David
