Save the clubs. Wear the clubs.

Agency: Happiness Brussels


Live2020 is the solidarity fund set up by the Belgian live music sector to support colleagues in financial difficulties. Today, ten well-known and up-and-coming Belgian designers and visual artists today launch the Live2020 Collection. The Live2020 Collection is a collection of "Venue T-shirts" instead of band T-shirts. Everyone already has a favourite band shirt, but today more than ever, also our live clubs need their fans. The clubs - and everyone working there to facilitate live music - have been hit hard. They are currently struggling to survive the second lockdown. With the Live2020 Collection, the creative sector needs to raise additional resources for the Live2020 Fund in order to increase support for live venues and clubs. The collection of T-shirts are absolute collector's items. Each of the T-shirts’ artwork was done by a leading Belgian designer or visual artist.

This professional campaign titled 'Save the clubs. Wear the clubs.' was published in Belgium in December, 2020. It was created for the brand: Live2020, by ad agency: Happiness Brussels. This Integrated medium campaign is related to the Music, Public Interest, and Recreation, Leisure industries and contains 8 media assets. It was submitted over 3 years ago.


Advertising Agency: Happiness Brussels, Belgium
Chief Creative Officer: Geoffrey Hantson
Creative Director: Katrien Bottez
Concept Provider: Tom Berth
Concept Provider: Joris Van der Plaetsen
Concept Provider: Geert De Rocker
Account Manager: Lukas Das
Strategic Planner: Wesley Roeland
Content Provider: Jil Dockx
Content Provider: Lina Corrigan
Head of Motion: Remke Faber
Head of Design: Dries Lauwers
Designer: Arno Wynant
Designer: Victor Destrebecq
DTP: Romaine Dhainaut
Project manager Webshop: Kris Van Wallendael
Project manager Webshop: Joni Allaert
Project manager Webshop: Stef Cuypers
Head of Production: Bart Vande Maele
Print Producer: Pascal Delfosse
Production: Vansi Production

Waka Kotahi


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