ADVERTISING

Waka Kotahi

Doors

Agency: BBDO

Description

Every week, there are around 500 drink driving offences across New Zealand. While the message to not drink and drive is widely known, many of these drivers have developed a sense of complacency: “They know the drink-driving limits, know the Police are out there, and know that drinking increases their chances of crashing – but they’re still willing to take the chance” explains Rachel Prince, Waka Kotahi Principal Advisor Advertising, “They’ve made a habit of risking the unknown.”
It’s these complacent drink drivers across New Zealand that DOORS confronts with the harsh reality that it could all go wrong in an instant.
Showing a cross-section of Kiwis and some familiar drinking moments, the spot shows that bad ends to good nights don’t start the moment drink drivers skid off the road, get busted by the cops, or overshoot that corner. They’re triggered the moment they make the call to open their car door.

This professional campaign titled 'Doors' was published in New Zealand in December, 2020. It was created for the brand: Waka Kotahi, by ad agency: BBDO. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 1 year ago.

Credits

Advertising Agency: Clemenger BBDO Wellington, New Zealand
Media Agency: OMD
Production Company: Good Oil
Director: Joel Kefali
Managing Director: George Mackenzie
Executive Producer: Andrew McLean
DOP: Ginny Loane
Editor: Stewart Reeves / The Editors
Online: Blockhead VFX
Colourist: Dave Gibson
Music: Cam Ballantyne / Beatworms
Photographer: Steve Boniface / Match Photographers
Retoucher: One White Chair

Furry’s Kitchen

ADVERTISING

iStock Essentials

A Great Pyrenees and a pit bull,...

Artist: JENNIFER E. WOLF

iStock Signature

Men Listening in a Support Group

Artist: SolStock

iStock Signature

Benjamin Franklins

Artist: sx70

iStock Essentials

Volunteer teacher reading to a c...

Artist: monkeybusinessimages

iStock Essentials

Many tourist at Shuishe Pier in ...

Artist: PRANGKUL RUANGSRI

iStock Signature

Economy

Artist: sx70

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.