Save Classic Blue

Agency: White Rabbit


The Pantone Colour Institute announced the Classic Blue as the Colour of the Year for 2020. However, this colour reminds us of a bigger problem: the global issue of air pollution. Since carbon emissions in urban centres have increased dramatically, air pollution affects our lives in a number of ways. Not only painting our blue sky to smokey grey – but altering the whole ecosystem's basic functions, too. The posters are created in a way that they are actually able to absorb pollution from the air.

This professional campaign titled 'Save Classic Blue' was published in Hungary in December, 2019. It was created for the brand: WWF, by ad agency: White Rabbit. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 4 years ago by Chief Creative officer: Istvan Bracsok of White Rabbit Budapest.


Advertising Agency: White Rabbit Budapest, Budapest, Hungary
Chief Creative Officer: Istvan Bracsok
Chief Creative Officer: Levente Kovacs
Creative Director: Andre Felix
Creative Director: Luis Paulo Gatti
Associate Creative Director: Andre Nunes Bueno
Senior Art Director: Marcos Mendes Tanaka
Art Director: Kaue Barbosa Novaes
Junior Art Director: Pedro Perevalo
Copywriter: Levente Kovacs
Copywriter: Michael Mrakovcic
Copywriter: Adam Lenart
Photographer: Wade Tregaskis
Client Service Director: Levente Balint
Account Director: Beata Stumpf
Senior Account Manager: Lilla Katona
Head Of Communications / WWF: Csaba Klacsan

Florian Meimberg


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