Climate change has become one of the most important phenomena that caution must be taken of, where humans excessively cause this through bad habits, so animals pay their lives for these habits.

The twist of the WWF Foundation’s logo into dead animals is a metaphor for the consequence of a human's lack of awareness of the animal's life.

This student campaign titled 'Save Animals' was published in Egypt in November, 2022. It was created for the brand: WWF, by ad school: The Higher Institute Of Applied Arts. This Design and Digital media campaign contains 3 media assets. It was submitted over 1 year ago by Mariam Alnajjar.


Advertising Agency (School): The higher institute of applied arts
Art Director: Mariam Al-Najjar


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