Agency: Serviceplan


A film that shows the special and also challenging everyday life of parents and children in their homes during the Covid-19 crisis is at the centre of PENNY’s new #erstmalzuhause / #homefirst social media campaign. The story is told from the children's point of view – talking about setting up a race track in the hallway, having more time for cuddles, lots of hand washing, parents working in the home office, or the cancelled holiday.

This professional campaign titled '#homefirst' was published in Germany in April, 2020. It was created for the brand: Penny, by ad agency: Serviceplan. This Film medium campaign is related to the Public Interest and Retail Services industries and contains 1 media asset. It was submitted about 4 years ago.


Advertising Agency: Serviceplan, Germany
Executive Creative Director: Christoph Everke
Creative Director: Moritz Dornig
Creative Director: Matthias Schuster
Senior Copywriter: Alessia Coschignano
Junior Copywirter: Katharina King
Junior Art Director: Johanna Köhler
Account Director: Frederike Striegel
Director: Emilia Möbius
Executive Producer Film Department: Aisha Blackwell / Neverest
Production Assistant Film Department: Madeleine Benning
Executive Production Officer: Jonas Lembeck / Le Hof Media
Executive Production Officer: Philip Hofmann
DoP: Georg Nikolaus
Post Producer: Maggy Fischer / Heaven’s Floor
Colorist: Georg Nikolaus


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